shopessentialmerch.com | Free Online SEO Audit for shopessentialmerch.com

Tasks

Avoid using deprecated HTML tags.

SEO

URL

Domain : shopessentialmerch.com/

Character length : 23

Title

essential.merch

Keywords (meta keywords)

Good! The website does not use “meta keywords”.

Open Graph Protocol

Good! The OG (Open Graph) protocol is set on this website.

type: website
title: essential.merch
url: https://shopessentialmerch.com/
site_name: essential.merch

Dublin Core

Dublin Core is not used

Underscores in the URLs

Good! No underscore (_) found in the URLs.

Search engine friendly URLs

Good! The website uses SEO friendly URLs.

Checking the robots.txt file

There is robots.txt file.
https://shopessentialmerch.com/robots.txt

User-agent	Disallowed for the search engines
*	/admin /cart /orders /checkout /18857809/checkouts /carts /account /collections/+ /collections/%2B /collections/%2b /blogs/+ /blogs/%2B /blogs/%2b /design_theme_id /preview_theme_id /preview_script_id /apple-app-site-association
adsbot-google	/checkout /carts /orders /18857809/checkouts /design_theme_id /preview_theme_id /preview_script_id
Nutch	All subpages are denied to crawl

Social

Social Engagement

No info found.

Content

Doctype

HTML 5

Encoding

Perfect! The character encoding is set: UTF-8.

Language

Error! No language localization is found.

Title

essential.merch

Character length : 15

Good! The title’s length is between 10 and 70 characters.

Text / HTML ratio

Ratio : 2%

Error! The text / HTML code ratio is under 15 percent on this website. This value shows that the website has relatively few text content.

Headings

H1	H2	H3	H4	H5	H6
1	0	0	0	0	0

Heading structure in the source code

<H1>

Word cloud

shop6
cart4
advertised4
home4
search3
swim3
tops2
goods2
dresses2
summer2
essential2
close2
show2
merch2
all2
now2
ladies2
log2
navigation2
men2
site2

Keyword matrix

word	title	descriptions	heading
shop
cart
advertised
home
search
swim

Two Word cloud

ladies swim2

404 Page

The website has a 404 error page.

Flash content

Good! The website does not have any flash contents.

Frame

Good! The website does not use iFrame solutions.

Images

We found 1 images on this web page.

Good! Every image has an alternative text attributes set on this website.

Technologies

Deprecated HTML elements

Good! No deprecated HTML tags are detected.

Redirection (www / not www)

Good! The web address is accessible in only one version. The www version is redirected to the version without www.

Deprecated HTML elements

Good! No deprecated HTML tags are detected.

Printability

Suggestion! Unfortunately, no printer-friendly CSS found.

Meta Tag (viewport tag, mobile devices)

Error! The meta tag named viewport is missing.

Speed test

Server response time

The server response time is fast enough.

Table layout

Good! No nested tables found.

Number of HTTP resources

Number of source domains

Render blocking resources

Good! No render blocking elements found!

Speed test – Javascript

Javascript

Good! Just a few javascript files are detected on the website.

File size of all javascript files combined

2.09MB

Javascript minifying

You can save 205B (16% compression) on the analysed URL by minifying the javascript files.

Speed test – CSS

CSS

Good! Just a few CSS files are used on this website.

File size of all css files combined

71.34KB

CSS minifying

You can save 4KB (29% compression) on the analysed URL by minifying the CSS files.

By minifying https://downloads.mailchimp.com/.. /common.css you can save 1.7KB (24% compression rate)
By minifying https://downloads.mailchimp.com/.. /modal-slidein.css you can save 1.3KB (40% compression rate)
By minifying https://cdn.shopify.com/.. /bold-bundles.css?379847434337483484 you can save 413B (29% compression rate)
By minifying https://downloads.mailchimp.com/.. /banner.css you can save 281B (28% compression rate)
By minifying https://downloads.mailchimp.com/.. /layout-2.css you can save 269B (29% compression rate)

Speed test – Compression

Uncompressed size of the of the HTML

493.98KB

Gzip compression

Error! By using Gzip you can save 80.6KB (63% compression) on your site.

By compressing https://downloads.mailchimp.com/js/signup-forms/popup/embed.js you can save 80.6KB (63% compression rate)
By compressing https://downloads.mailchimp.com/js/signup-forms/popup/1.0/popup.js you can save 66.3KB (69% compression rate)
By compressing https://downloads.mailchimp.com/.. /common.css you can save 5.1KB (69% compression rate)
By compressing https://downloads.mailchimp.com/.. /modal-slidein.css you can save 2.2KB (66% compression rate)
By compressing https://downloads.mailchimp.com/.. /banner.css you can save 578B (57% compression rate)
By compressing https://downloads.mailchimp.com/.. /layout-2.css you can save 562B (59% compression rate)

Speed test – Browser cache

Number of static resources (image, JS, CSS)

Browser cache

The browser cache is not set correctly for all elements.

URL	Duration
https://app.redretarget.com/.. /essential-merch.myshopify.com	Expiry time is not specified
https://app.redretarget.com/sapp/assets/js/common.js	Expiry time is not specified
https://downloads.mailchimp.com/.. /banner.css	Expiry time is not specified
https://downloads.mailchimp.com/.. /common.css	Expiry time is not specified
https://downloads.mailchimp.com/.. /layout-2.css	Expiry time is not specified
https://downloads.mailchimp.com/.. /modal-slidein.css	Expiry time is not specified
https://downloads.mailchimp.com/js/signup-forms/popup/1.0/popup.js	Expiry time is not specified
https://downloads.mailchimp.com/js/signup-forms/popup/embed.js	Expiry time is not specified
https://gallery.mailchimp.com/.. /99fcc874-f879-4fc6-9c92-1b79bf28c322.png...	Expiry time is not specified
https://in.visitors.live/ajax	Expiry time is not specified
https://cdn.ghostmonitor.com/loader.js?domain=shopessentialmerch.com&...	60 seconds
https://tracking.ghostmonitor.com/.. /settings?session_id=5afbd823dc2813000721...	2 minutes
https://cdn.shopifycloud.com/payment-sheet/assets/latest/spb.js	5 minutes
https://cdn.ghostmonitor.com/.. /loader.js?shop=essential-merch.myshopify...	10 minutes
https://connect.facebook.net/en_US/fbevents.js	20 minutes
https://connect.facebook.net/.. /262780517464572?v=2.8.14&r=stable	20 minutes
https://cdn.shopify.com/.. /trekkie.storefront.min.js?v=2017.09.05.1...	30 minutes
https://d10lpsik1i8c69.cloudfront.net/w.js?shop=essential-merch.myshopify.com	60 minutes
https://www.google-analytics.com/analytics.js	2 hours
https://init.grizzlyapps.com/9e32c84f0db4f7b1eb40c32bdb0bdea9	3 hours
https://app.specialoffers.io/.. /app.js?shop=essential-merch.myshopify.co...	4 hours

Speed test – Images

File size of all images combined

3.04MB

Image optimisation

You can save 19.6KB (86% compression) by optimising the images below:

By lossless compressing the https://cdn.shopify.com/.. /essential_merchhome_fashion_4_500x@2x.pn... you can save 19.4KB (90%) data.
By lossless compressing the https://d10lpsik1i8c69.cloudfront.net/graphics/logo-light.png you can save 214B (15%) data.

Links

We found a total of 32 different links.
Internal links: 32

External links:

Link text (anchor)	Link strength

Internal links:

Link text (anchor)	Link strength
advertised
ladies
swim
men
home
Log In
Create Account
https://shopessentialmerch.com
Log In
Search
Cart
Get the dog fountain instantly - 45% off
show me more streetchic now!
yes! i want to see advertised goods
i need Summer Tops!
show me more summer dresses now!!
Shop Rompers
Shop Dresses
Shop Swim
Shop Tops
As Advertised
Adventuring
Home
Art
Shop All
contact us
faq
privacy
returns + exchanges
terms
why shop here (about us)
essential.merch

Website security

23.227.38.32

External hidden links

Good! No hidden external links found

Looking for eval()

Good! No eval(bas64_decode()) scripts are found

Checking for XSS vulnerability

No XSS vulnerability found

Email encryption

Warning! The website contains at least one unencrypted email address.

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Icons

Favicon

Error! No favicon is found. Using favicon helps to build a better brand quicker.

Typos

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SEO report of shopessentialmerch.com